The Modern Man Program

with Jesse Rosenthal


Meet The Guys...


In 1 year, Jason got in the best shape of his life - Getting to 10% body fat while building muscle....all while training at home, going through lockdowns from the pandemic, working full time, and taking care of his family.


Bryant dropped over 40lbs, seriously reduced his body fat %, and gained strength & confidence in just 6 months.


During the pandemic, Chris got in the best shape of his life by getting under 12% body fat & building muscle. All while moving twice, working a full time job, going on vacation, and getting through the holidays.


Andrew lost over 60lbs of body fat and got stronger during the pandemic while working out at home! All while working a full time job, having a family, and still having the occasional pizza and pasta.

The Modern Man Program Is...

Not a quick fix diet cookie-cutter workout program. 

It's a 12 week coaching program focused on helping men lose body fat, build lean muscle, & gain unshakeable confidence in themselves & their physique.

All without doing hours of cardio or having to cook 5 meals per day.

Not only will you get in the best shape of your life, but you'll learn why you’re eating & training a certain way so that you gain lifelong skills & knowledge that will serve you forever.

We have an all-inclusive community of men who will support & motivate you every day to stay consistent and become the best version of yourself. When you surround yourself with others who have the same values and inspire you to keep going, staying on track long-term becomes much easier.

In addition to this amazing community, I will be in your corner every step of the way coaching you to properly drop body fat, build muscle definition, and master healthy habits that will last you a life-time.

Unfortunately, Most People...

Experience a roller coaster of ups and downs on their fitness journey. Being stuck in a constant cycle of losing some weight, only to gain it back later on. 

The fitness and supplement industry conditions us to try and see really FAST results rather than developing proper habits and transforming our body over several months of eating strategically and training for our goals. 

Instead, we're bombarded with drastic weight loss products, quick fixes, and empty promises. 

There's also more gyms popping up than EVER before in the history of humans. . . Going for as cheap as $10 a month!

But the obesity rate is still going UP. It's not working. 

I speak to men every week who have been going to the gym 4-5 days a week for years with nothing to show for it. They're not seeing the same results they had in the past and they're not sure what to do differently.

They have access to all these fancy tools and equipment but aren't sure what the best collection of exercises and routines is best for them. So they end up on the treadmill or basic machines every time.  

And that is really frustrating. When you want to improve yourself and are willing to put in the work for it....

But feel like you're spinning your wheels and you're not sure why. I've definitely been there before. 

Am I too old now? Is my metabolism slowing down? What's the deal?

But Here's The Good News...

You can absolutely reduce belly fat and build lean muscle around a busy schedule. (regardless of your age)

I've done it myself while working 60 hours a week in an office and also helped over 100 other busy men get in the best shape of their life too.

Men who work full time jobs & have families to take care of.

Men who are in their 40's, 50's, 60's, and 70's who are seeing incredible physical progress and feel amazing while doing it. 

And if you're here reading this, considering working together on a long-term & sustainable approach....instead of trying other quick fixes....I believe that you can do the same.

But, before you apply to join me and the other awesome dudes in The Modern Man Program, you need to know I don’t have any secret fat burning pills or magic supplements. 

If you're looking for more “quick fixes" and to see the fastest most drastic results, I'm not the right coach for you.  

What I do have..... is a simple and proven system that works every time with methods that are 100% science-based to get you results, and KEEP those results long-term…AS LONG AS you are willing to put in actual effort. 

Where This All Started...

For 10 years now I’ve been a Personal Trainer. 

Originally training clients at a private studio on Long Island. 

As well as gyms like Equinox. 

Then eventually branching out on my own to train clients in NYC at their building gyms.

And throughout the years I've been blessed with incredible clients who have worked so hard and seen life-changing transformations.  

But the truth is that my schedule filled up very quickly - having to travel all over NYC to different client's buildings. And ultimately, I couldn't help as many people as I wanted. 

That’s Why I Created The Modern Man Program!

Since July of 2017 I've been running this Modern Man Program. Fine-tuning my coaching & protocols every year to make it better and better.

So now, you can get personalized coaching & accountability from me daily, regardless of location. 

We've got guys in NYC, LA, NJ, CT, TX, FL, NH, the UK, India, Canada, and more.

If you trust me to be the CEO of your body & fitness, I won't let you down.

Helping men sculpt their best physique ever, gain confidence, and live a higher quality of life is my true passion!

You'll have me in your corner personally designing your workouts, helping you simplify your nutrition to fuel your body properly, and you'll finally be held accountable every day so you can stay consistent month after month.

This is how we get such great results every single time. I go above and beyond to hold you accountable and support you throughout the whole process.  

In 2021 & 2022 so far, over 90% of guys who went through the 12 week Modern Man Program loved the results so much, that they continued working with me longer than the initial 12 weeks.

Which means, the overwhelming majority of guys I bring on board, not only see great results, but willingly want to continue because of the value they're getting.

And the best part is that you get it at a fraction of the cost you’d pay to work with me (or any other Personal Trainer) 1-on-1 for Personal Training here in NYC. ($150 for a 1 hour session)

This coaching program is significantly more affordable than 1 on 1 Personal Training.

But let me be clear - it's still an investment in yourself. This is not the Walmart brand of fitness coaching.

When you step into the Modern Man Program, you will be getting relentless support from me, high-quality coaching, and elite level programming from someone (myself) who commonly has other Fitness Professionals hiring me to do their own programming.

Literally anything you would ever need to lose weight, build lean muscle, and get toned I make sure you have in my Modern Man Program. 

Including our signature system proven to get you results & sustain it…

The Modern Man Method

This is our foundation. With these 3 core principles we are able to life-changing results that actually lasts.


Whether you're working out at the gym or at home....having the right strategy is crucial to seeing the results you want and continuing to see progress 6, 12, & 24+ months down the road. 

I'll make certain that your programming is 100% ideal for your current fitness level and schedule. 

Your training regimen & nutrition protocol will be easy to follow and flexible while helping you get leaner and create a toned physique. 


You will learn how to use your food as FUEL for your body so you can train optimally and increase energy levels. 

There is nothing you can't eat. You will have a game plan with your food every day, which will be simple and easy to sustain long-term. No fad diets here. I'll teach you several advanced methods you can use as your results progress. 


Accountability is the biggest reason you will be able to get in the best shape of your life. I will support you while you're crushing it and give you some tough love if you fall off track. 

In our members-only accountability group we keep it small & private — only Modern Man Program members are allowed inside — you may meet some of your closest friends here who actually have the same values as you and will likely become your biggest supporters. 

Results Speak for Themselves... 

In 1 year, Jason got in the best shape of his life - Getting to 10% body fat while building muscle....all while training at home, going through lockdowns from the pandemic, working full time, and taking care of his family.

Nick lost over 20lbs, build muscle definition, and is looking better than ever.

Down over 20lbs while working a demanding job, training from home, and having a family and kids.

" I lost 50 lbs in 2018 and never stepped foot into a gym." - Dustin

" I lost 20 lbs so far and I'm just getting started." - Jon

" I've lost about 25 lbs in the Modern Man Program and have also built more muscle definition." - David

During the pandemic, Chris got in the best shape of his life by getting under 12% body fat & building muscle. All while moving twice, working a full time job, going on vacation, and getting through the holidays.

Bryant dropped over 40lbs, seriously reduced his body fat %, and gained strength & confidence in just 6 months.

" It was the best decision I ever made." - Kyle

"I've lost over 30 lbs and am really seeing the definition now!" - Robert

"Jesse has went above and beyond tailoring a workout to compensate for all injuries. I have more muscle tone than I ever have and I’m squatting more than I weigh"

"I've lost over 25 lbs and finally got under 10% body fat!" - Kyle

"I've struggled in the past to lose weight and with the new Modern Man program, I've lost 13 pounds. I'm at 14% body fat, I'm more motivated, more focused and more energized each day." - Manny

" I look better than I have in 30 years."

"Thanks Jesse, I've lost over 30 lbs, built muscle and am eating more food than I ever have. I've never been healthier and the best shape of my life! looking forward to the upcoming years." - Eduardo  

A Personal Message From Jesse...

First off - I'm pumped that you are checking this out and looking into ways to improve your fitness & health.

Second - If you've read this far, you're definitely in the right place.

If you haven't noticed yet - I'm not about quick fixes or temporary results. I could care less if you lose 20 lbs if you just gain it back a month later. 

What I'm interested in is helping you develop life-long habits to get in amazing shape, live a longer & higher quality of life, and become a better man overall. 

And unlike many trainers, I'm a former corporate professional who was working 50-60 hours a week and making a dreadful commute into Manhattan... So I know exactly what it's like to try and stay fit without living in the gym.

But through years of trial and error, I've cracked the code to staying in great shape YEAR ROUND without eliminating carbs or doing countless hours of cardio.

If you are coachable and willing to put in the work, I encourage you to apply and see if my Modern Man Program is a good fit for you...

You won't even believe how good you look and feel!

-- Jesse